Every day, millions watch Mia Wright, the “trad wife” queen, on her idyllic 300-acre farm. With her handsome husband, seven perfect children, and a life of from-scratch meals and pastoral bliss, she’s an icon of modern femininity. But behind every perfect image is a secret. And in this case, the secret is a horror.
Desperate to save her tarnished career, journalist Jenny Kaplan arrives at Black Swan Farm to profile Mia. Jenny is ready to write a scathing exposé, determined to expose the deception behind Mia’s curated life. But soon, Jenny has more to contend with than staged videos and picture-perfect poses. There’s something wrong at the farmhouse. Something slithers through Jenny’s dreams, and at night, the children sing strange nursery rhymes.
She’s losing time. She’s losing her hair. She starts to worry that she’s losing her mind.
There is a horror at the heart of Black Swan, and it’s waiting just for Jenny. Trad Wife will make you question what’s real and what’s just a perfectly curated deception…
Will you see the lie?
A journalist who has lost her job and is being taunted by an internet troll heads to Black Swan Farm to write a story on a popular tradwife. Millions of women watch Mia's reels every day and say she makes them feel "seen."
So what's the deal with Mia? Everyone admires her, wants to emulate her, goes into debt trying to sell her products. What power does she have that allows her to exercise so much control over others? The camera loves her, but the true horror happens when the camera isn't rolling. Behind the scenes, the children are emotionally and socially stunted. Basic hygiene is neglected, and something slithers through the house at night.
There is a curse on Black Swan Farm that began generations ago when the original trad wives who settled there fought for their rights. In those days, as in real life, a woman who lost her husband lost everything. She could not own property, including the home she helped to build, if her husband died. Even her own children could be taken from her and sent off to live with male relatives. The real Trad Wives who fought for their rights were the first feminists.
Aside from the chilling supernatural aspects, this is a book that made me think about the many differences between the realities of being in a traditional gender role marriage (which I am) and the fake and performative reels that have infested social media from trad wife "influencers." Somehow I don't have time to stage my house and myself while I pretend it's 3am to record myself acting out a pantomime of a dutiful wife cooking an enormous breakfast for a man who would have to get up an extra hour early to have time to gorge himself on it. Traditionally speaking, wives did not get paid for comments and clicks, so there's that. Many of these influencers prey on younger, insecure women who are easily swayed. I am not convinced they influence anyone else.
The relationship between the journalist and her sister made me sad for the both of them, and the backstory of the curse and how it came to be was my favorite part. This seems to be one of those books that people either love or hate. You can count me among the side who loved it. The polarizing realism of mental illness, family dysfunction, and the subjugation of women were all woven together with supernatural horror to make a spellbinding contemporary read.
My thanks to Atria Books for the invitation to read an e-ARC



